Brands I've helped take in new directions:
Awarded the Drum editorial team’s best of 2020 campaign
This repositioning campaign challenges sexual norms, taboos, and stigmas and promoting a ‘new normal’ in sexuality (coining the phrase before Covid) by inspiring ‘positive reality’ in sex.
Top tier ad agencies I work with:
Case studies
Best Buy – launched a Best Buy mobile speciality shop in NYC, a joint venture with UK's Carphone Warehouse mobile shops to tap the urbanites thirst for cellular technology and specialised service.
McDonald's – Grew McDonald's market share exponentially across multiple businsses by re-positioning the breakfast, dinner, and dessert businesses to young adults.
HSBC – Redefined HSBC as 'the world's local bank' after worldwide bank acquisitions and needing to compete against big local banks as the challenger brand.
Neutrogena – Launched Neutrogena to the Chinese market for the first time
Premier Foods - Repositioned the Lloyd Grossman brand in the UK toward the platform of 'Taste is everything' transforming sales.
Bleach – Launched the product bleach in the Chinese market when it didn't exist before as a product.
Boots the Chemist (owned by Walgreens) – Developed Boots' digital communication strategy after it began losing out to online only vendors to help it compete in a growing digital space.
Stella Artois –Grew the beer brand's global market share through a repositioning and global advertising campaign and new target audiences.
Geek Squad – Launched Best Buy's tech support brand Geek Squad establishing immediate impact on a shoestring budget.
Unilever's Sunsilk (world's largest haircare brand by volume) – Repositioned this brand from falling market share to strong growth across multiple global markets including new website, social media, advertising, and packaging and logo design.
